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AXE® NASCAR Motorsports Marketing, With A Twist

This year, the NASCAR fans watching the Pocono race were privy to a first of it’s kind color changing paint scheme designed by Sunrox Sports Media. The No. 1 AXE Twist Chevrolet, driven by Daytona 500 and Brickyard 400 winner Jamie McMurray, graced the track.

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brand identity car design chevrolet earnhardt ganassi racing Graphic Design internet advertising jamie mcmurray Juan Pablo Montoya logo design marketing motorsports marketing motorsports sponsorship NASCAR NASCAR Sprint Cup Series paint scheme design photography product management social media sponsorship activation sunrox target no. 42 watkins glen web content development website design Web Site Design wins

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