Clorox gains exposure to millions with NASCAR motorsports marketing.

To see the Sunrox Sports Media special paint scheme design on the track and get a full race recap at NASCAR.com (NASCAR Race Recap).  The third-place finish at Las Vegas Motor Speedway places Juan Pablo Montoya in fourth place in the NASCAR Sprint Cup Series championship points.

©2011 | Image courtesy of www.earnhardtganassi.com

Read the full Earnhardt Ganassi Racing press release (Press Release).

View an image gallery from Las Vegas (Las Vegas Photo Gallery).

Using NASCAR motorsports marketing to promote Unilever’s new product brand, AXE Twist.

The innovative motorsports competition car design, targeted for AXE Twist’s race marketing efforts, boldly represented the new AXE product line on the track. This new product actually changes scent when your body temperature changes. What better way for a NASCAR paint scheme design to reflect this effect than to change it’s color based on the car’s temperature. This is a first for NASCAR, as this marks the first time a paint scheme that changes color based on the temperature of the sheet metal of the car has ever competed in the sport.

In an Earnhardt Ganassi Racing with Felix Sabates press release, they state:

“Changing” Technology Applied to Paint Scheme: For the first time in the history of NASCAR, a car in competition on the race track will have a color changing paint scheme, due to increasing temperature of the sheetmetal. The No.1 AXE Twist Chevrolet will feature a color-changing hood when it takes the green flag on Sunday, Aug. 1 at Pocono Raceway. The paint scheme is representative of the AXE Twist fragrance itself, which changes scents throughout the day. The vinyl used on the hood uses liquid crystals that can be accurately set to show color at specific temperatures and was specifically engineered to meet the exact temperature range needed to show changing colors on the hood of a NSCS car.

Earnhardt Ganassi Racing and Unilever hope this color-changing hood will keep the thousands of race fans at Pocono and millions watching from the comfort of their homes locked in on McMurray’s No.1 Chevrolet.

New! AXE Twist: AXE Twist was developed by world-renowned fragrance experts. Twist starts with fresh hints of citrus and lime, and then over time adds more depth with earthy notes of cedar and sandalwood. AXE Twist is available in a Deodorant Bodyspray, Deodorant Stick, Antiperspirant Stick and Shower Gel. Race fans can purchase AXE Twist at most food, drug, club and mass retail outlets.

Learn more about the Earnhardt Ganassi Racing team here, or continue to browse our web site to learn more about Sunrox Sports Media and our motorsports marketing and NASCAR paint scheme competition designs browse through our web site.

If you’re currently involved in racing and would like to maximize your motorsports marketing program, contact Sunrox Sports Media. We have over ten years of experience in motorsports series such as NASCAR, INDY CAR, and GRAND-AM. Watch this video to see a glimpse into what we could do for your motorsports marketing, and race sponsorship activation program:

Well, at least for a few weeks during a summer blocker set to release July 1, 2011 (USA), directed by Michael Bay.  In the upcoming Transformers 3, the Autobots and Decepticaons take on NASCAR.  The guys over at Screen Rant have unearthed some cool imagery from the set, and here’s a cool video clip of the new card designs from the movie set itself!

Sunrox has designed the paint scheme for the No. 42 TARGET car competing in the NASCAR Sprint Cup Series.  Sunrox has provided these design ever since TARGET became the primary sponsor of the car (and actually before it was the primary sponsor).  It will be great to see the No. 42 Target up on the big screen in a sure to be summer smash!  It’s sure to be featured from the looks of the insider clips from the movie set in Chicago.  Speculation suggests these new bots (to the movie franchise) are the Transformer G1 (Generation One) Micromasters – Race Car Patrol (image courtesy of tfwiki.net)

Transformer G1 MicromastersRace Car Patrol

Sunrox NASCAR design featured in upcoming Transformers 3 movie(Image courtesy of Screen Rant)

With the partnership with Chip Ganassi Racing Teams, Inc. the brand also carried the primary sponsorship of Dario Franchitti’s (the 2010 Indianapolis 500 Champion) car at this years IZOD IndyCar Series event for the Inaugural Alabama Grand Prix held at Barber Motorsports Park.

For more details visit Earnhardt Ganassi Racing.  Learn more about Sunrox Sports Media and our motorsports marketing and competition design at our web site.

If you’re currently involved in motorsports and would like to maximize your marketing efforts, contact Sunrox Sports Media. We have over ten years of experience in motorsports series such as NASCAR, INDY CAR, and GRAND-AM. Watch this video to see a glimpse into what we could do for your motorsports marketing, and race sponsorship activation program:

Jamie McMurray will be starting on the front row in second position.  McMurray’s teammate Juan Pablo Montoya will be starting the 10th position in the No.42 TARGET® Chevrolet.  Earnhardt Ganassi Racing how both cars starting in the top 10.

NASCAR Motorsports Sponsorship goes way beyond the track.

GE also plans to upgrade Earnhardt Ganassi Racing with Felix Sabates (NASCAR series teams) and Target Chip Ganassi Racing (INDY Car and Grand-AM teams) with new lighting fixtures increasing the team’s energy efficiency and lower their carbon footprint.

This not only increases energy efficiency, and lowers energy costs, but this venture will also lower maintenance costs, and improve the quality of light, visibility.  The new GE Reveal® lighting will enable Earnhardt Ganassi Racing and Target Chip Ganassi Racing to lessen the environmental impact of their facilities.  As the team replaces all of the lighting fixtures and light bulbs with the latest energy efficient lighting technology from GE, the motorsports teams will efforts will help protect the environment in the following ways:

• Carbon Dioxide emission reduction by 745,162 Ibs. per year
• Sulfur Dioxideemission reduction by 2,924 Ibs. per year
• Nitrogen Dioxideemission reduction by 1,435 Ibs. per year
• Coal Burning avoided 348, 207 Ibs. or 162 Tons per year
• Reductions are the equivalent of adding 93 acres of forest
• Reductions equivalent to removing 65 cars from the road for a year

Jamie McMurray will be entering his fifteenth career event in the NASCAR Sprint Cup Series at Michigan International Speedway in the No.1 GE Reveal® Chevrolet.

Good luck Jamie!

SUNROX Sports Media is looking forward to a long relationship with Talking Rain.